Deutsche Telekom is one of the world’s leading integrated telecommunications companies, with some 184 million mobile customers, 27,5 million fixed-network lines, and 21 million broadband lines. Since 1992 Telekom used its own custom font called TeleGrotesk. Visually based on Helvetica, the font was exclusively designed for Telekom by URW and Andrew Newton. Over the years the type family gradually grew into a five-weight font family. Our world is becoming more digital in all areas of life.

Telekom is a key driver of this change. At the same time, new technologies, business areas and user requirements are presenting the brand with new challenges. It was time to create a new homogenous type system, which works seamlessly in today’s typographic and technological demands in every field of the Telekom universe. Moreover, as a variable font, it opens up many possibilities for digital media and new environments such as Augmented and Virtual Reality experiences. This newly designed type system is called: TeleNeo™.

Deutsche Telekom Logo Font

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